Design is thought made visual. Saul Bass
Saul Bass was one of the greatest American graphic designers of the mid-20th century, who had a significant impact on the film industry. Breaking the convention of plain and unimaginative film titles, he reinvented them to become integral part of the movie. He is best known for his collaborations with Alfred Hitchcock, Otto Preminger and Martin Scorsese.
As well as the film titles Saul Bass designed and created number of groundbreaking movie posters. Some of them were on show in the Kemistry Gallery in Shoreditch for the past month. Since I am very interested in poster art it was a great pleasure to see his work. I admire the distinctive style, but also the simplicity of the design. Most of his posters are created using two colours only (often red and black), the uncomplicated drawings seem almost effortless, but the final effect is eye-catching, direct and very recognizable.
In a period when graphic imagery can be so easily manipulated electronically, Bass reminds us that a strong idea is always at the heart of a great design. His work, as reflected in this exhibition, is as refreshing today as ever. [from a note accompanying the exhibition]
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